Several years ago I set out to create a website to highlight environmental issues. The idea was to write a blog about my own ideas on the subject, and to invite other bloggers who were writing about the same subject. It was the middle of the summer, a blazing hot summer at that, and so it seemed fitting to start a project that focused on rising temperatures.
In discussing the idea of the website with a friend, we started talking about possible articles and we wanted to do a series on melting ice caps. I mentioned how the people in the Netherlands are taking a leading role on climate because of their unique needs (a good portion of the country is below sea-level). That is when my friend jokingly said: "It won't be long before the Dutch build windmills in the arctic."
We had a good laugh, but since I didn’t have a name for this project yet, I thought why not start to write about windmills? It’s a symbolic representation of the problem of global warming and it’s catchy. Who knows, maybe I would be writing about this before anyone else is. So I named the website for the project Arctic Windmill and I registered the domain name, just in case.
Well, the environmental blog never took off, but the name stuck and so it is now the name of my company. I do hope I can do some work for environmental organizations since that is a passion of mine, but so far, none have asked. Not to worry, I have plenty of other clients and I am more than tankful for their patronage.
…and that is why this site is called Arctic Windmill.